For over 15 years as a Web and Graphic Design professional, I have had the opportunity to work on a broad range of projects and with a wide variety of clients. I have done everything from creating a brand and website for a one-person business to redesigning a multimillion dollar website for a Fortune 100 company.
I take great pride in my work. I consistently produce a high quality product, providing my customers with a professional, personalized result. I truly love what I do for a living. Therefore, I bring a proactive, enthusiastic and results-oriented attitude to every project.
Please take a look around and contact me for any of your design needs. Thanks!
-Dave Pereda (aka Designer Dave)

My Work


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User Interface / User Experience Designer: 2013
Mayo Center for Innovation (contract through Creative Circle)
• Wireframed and designed an iPad and iPhone app
• Conducted usability testing

Web Designer: 2012-2013
Tiger Oak Publications (freelance contract)
• Full redesign of,,,, emails, subscriptions
• Worked with upper Management, Developers, Sales, and Editors to design user-friendly websites that will increase reader traffic, drive subscriptions, and be easy to manage

Web Designer / User Experience: 2011
Ceridian (contracted through Celarity)
• Design and Usability Specialist on their bid for the Minnesota Health Exchange
• Consulted on how to make the website more user friendly and graphical

User Experience / Lead Designer: 2005-2010
News Corporation:,, Dow Jones,,
• Lead Designer (twice promoted)
• Designed all Tools, Promotions, emails, and Web Pages
• Designed MarketWatch Community: grew from 0 to 10,000 members in the first 2 months
• Completely redesigned
• Designed iPhone app for MarketWatch
• Integrated reader comments and social media
• Worked daily with Editors, Creative, Product Managers, Information Architects, Project Managers, and Developers
• Designed for usability testing
• Presented to internal and external clients

Senior Designer: 2000- 2003
Musicland Group Inc. (Best Buy)- Sam Goody, Suncoast, Mediaplay, On Cue
• Lead Designer for and
• Promoted to Senior Designer within 10 months
• Recipient of the Musicland President’s Award
• Design and code web campaigns (ads, emails, pages)
• Ad design, Package design
• Directed Production staff
• Photo art direction
• Redesigned,,

Lead Designer: 1999- 2000
Cevette and Company Advertising Agency
• Website concepting, design and execution
• Logo and brand development
• Concepting, design and production of print ads
• Creative concepting for TV and radio commercials

Online Art Director / Associate Art Director 1997- 1999
Recreational Publications: American Snowmobiler magazine
• Magazine design and press checks
• In-house and client ad design
• Photo art direction
• Daily maintenance of website
• Static and animated web banner design
• Redesign of

Freelance Digital Designer: Ongoing
• Concept, wireframe, design, present, and execute print & web projects
• Create logo and identity systems
• Find cost-effective customer solutions
• Photo art direction



Passionate, creative, energetic, design professional with a demonstrated ability to work with results-driven project teams within tight deadlines.
• Web/Print Design and Execution
• UI/UX Design
• Art Direction
• Project Management


Brown Institute 1994-1997
AAA Advertising Design
President’s Award for Academics

Winona State University 1992-1994
Fine Art major


• Illustrator
• Photoshop
• Dreamweaver
• InDesign
• Microsoft Office
• WordPress

experience in:
• Flash
• jQuery
• JavaScript


Get in Touch

Please contact me for your web and graphic design needs.

Contact Details